Snowy Morning on Main Street, Viroqua, Wisconsin

Snowy Morning on Main Street, Viroqua, Wisconsin captures the stillness and soft light of a fresh winter morning in the Driftless region. Centered around a favorite view on Main Street, this oil painting features two Viroqua icons: the Driftless Angler fly fishing shop and the beautiful Historic Temple Theatre.

This scene is a tribute to small-town charm in its quietest season. The streets are calm, the air is cold, and the fresh snowfall adds a pastel filter over every brick, rooftop, and shopfront. The warm interior glow of the shop windows suggests that life is beginning to stir—even if slowly.

I’ve always loved painting main streets. There’s character in every awning, every streetlamp, every crooked little storefront. And in Viroqua, that character deepens with snow. The palette here leans into winter blues, warm whites, and faded reds, with layered brushwork suggesting falling flakes, tire tracks, and the faint hum of a town waking up.

What I enjoy most about this view is how familiar it feels. Locals will recognize this corner immediately. Visitors might be drawn in by the sense of nostalgia or curiosity. It’s a love letter to winter days spent at the heart of a close-knit community.